Templates / flowchart

Signup activation funnel

From landing page to activated user, with drop-off points and the email verification loop made explicit.

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flowchart

flowchart TD
    visit[Landing page visit] --> cta{Clicks CTA?}
    cta -->|no| exit1[Drop off]
    cta -->|yes| form[Signup form]
    form --> verify{Email verified?}
    verify -->|no| nudge[Reminder email]
    nudge --> verify
    verify -->|yes| onboard[Onboarding checklist]
    onboard --> activate[First key action]
    activate --> retained[Active user]

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